Vice Chair, Golden State Opportunity
Alejandra Campoverdi is a nationally-recognized women’s health advocate, the founder of the Well Woman Coalition, and a former Obama White House official. An influential patient advocate for breast cancer and BRCA awareness, Alejandra recently produced and appeared in INHERITANCE – a groundbreaking PBS health documentary that intimately follows the surgical journeys of three women who are genetically predisposed to breast cancer. Alejandra is the founder of the Well Woman Coalition, an initiative empowering women of color to have agency over their own health and healing through awareness, education, and advocacy. She also founded LATINX & BRCA in partnership with Penn Medicine’s Basser Center for BRCA, which is the first awareness campaign on the BRCA gene mutation that targets Latinos and offers Spanish-language educational materials.
Alejandra currently serves as Vice Chair of Golden State Opportunity, a nonprofit dedicated to ending poverty by providing Californians with the tools to build financial security and thrive. Prior to running for U.S. Congress in 2017, Alejandra held leadership positions at top media companies such as the Los Angeles Times where she was Managing Editor of #EmergingUS, and Univision where she served as Senior Advisor for Innovation and Communications Strategy. From 2009-2012, Alejandra served in the Obama White House, first as Special Assistant to the Deputy Chief of Staff for Policy and later as White House Deputy Director of Hispanic Media. In this role, she developed and implemented the White House’s communications strategy directed towards the Latino community around a broad range of issues, including health care.
Alejandra holds a Master in Public Policy from Harvard University’s Kennedy School of Government and graduated cum laude from the Annenberg School for Communication & Journalism at the University of Southern California. Alejandra is a former Commissioner for the California Children and Families Commission, also known as “First 5 California.” First 5 California convenes, partners in, supports, and helps lead the movement to create and implement a comprehensive, integrated, and coordinated system for California’s children prenatal through age 5 and their families.
Alejandra currently serves on the Boards of Harvard’s Shorenstein Center on Media, Politics and Public Policy, the California Community Foundation, and Harvard Kennedy School’s Journal of Hispanic Policy, and is a member of the Pacific Council on International Policy. In 2017, Alejandra was awarded Penn Medicine’s Basser Center for BRCA’s inaugural YLC Distinguished Advocacy Award for her advocacy around BRCA-related cancers.